Approach

Convergence

Technology moves rapidly and brings with it upheaval... or new opportunities depending on your point of view.

The contemporary model is 'Convergence' - different technologies coming together to provide more functional, efficient and cheaper solutions - satellite television is an example, as is the mobileWAP phone.

Blue Moon have developed this model into a design approach, providing benefits with a 'built in' foundation which can work easily across several mediums at once, for example, print, presentation and the internet. This is achieved through a diverse, compact, creative team and an open, multi-skilled practice. The work produced is stored on a secure 'digital archive' which can be access in minutes. To ensure this works in practice, Blue Moon is managed by trained business personnel and not creatives.

This combination provides an excellent balance of creativity and efficiency, as exemplified by global brand leaders Apple Computers and BMW.